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How to Become an SE

‘How do I become a sales engineer with no experience’ is one of the questions that I get on a regular basis.  I have hired

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The Future of Presales in 2024

The future of presales this year will bring yet more positive change for presales, sales engineering, solutions consulting,…  or whatever we call ourselves.  Perhaps that’s

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Are We in Demo Hell ?

Performing a demo is arguably one of the most important tasks that an SE can perform in a sales process.  A demo is when the

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The Trusted Advisor

If you have worked in or around a sales team or consulting organization for any period of time then you will almost certainly have heard

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What is Presales ?

If you ask a group of people in sales and presales “what is presales?” you will get a wide range of answers.  The reason is

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Which Demo ?

Demos are a key part of what we do in sales, presales and customer success.  We use demos as a key tool in our story-telling

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Time to Speak Out

Throughout my career, including as a Global VP, I’ve had the privilege of speaking at various events around the world. Some were intimate gatherings, allowing

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Let’s Get Started

Stepping into a new venture is always a challenge. It’s accompanied by a flood of thoughts, doubts, and concerns about taking that next step. However,

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